The Ledger

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Modi: Bobbie targets 10% market share rather than monopoly scale

“And hopefully one day we're not as big as the Similacs and Infamils of the world, because I don't think anyone should be, but that ideally we're serving a good 10% of the market.”

Laura Modi Aug 17, 2026 ▶ 1:17:21 Bobbie: Laura Modi. How a Baby Formula Startup Took Market Share From Two Industry Giants

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The Ledger

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