The Ledger
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Von Ahn: Duolingo makes significantly more money from subscriptions than ads
“It turned out, and this is just, we really just didn't realize this subscriptions made us a ton more money than the ads.”
Von Ahn: Duolingo reached a $10M run rate from one lesson-end ad
“As soon as we put that ad, our run rate went from zero to, like,
Ten million bucks a year.
One tiny ad.
It didn't even cover the whole screen.”
Von Ahn: Adding one ad jumped Duolingo's revenue run rate to $10M
“I mean, as soon as we put that ad, our run rate went from zero to like ten million bucks a year.”
Von Ahn: Duolingo has 40M MAUs with a 3% paid conversion rate
“Yeah, I mean, active users right now, we have about Forty million monthly active users, and about three percent of them are paying subscribers.”
Von Ahn: Subscriptions generated far more revenue for Duolingo than ads
“Subscriptions made us a ton more money than the ads.”
Von Ahn: Duolingo raised $45 million from Google's CapitalG
“And at some point we raised money from Google capital G is one of their investment arms. We raised money from them. It was, I believe it was forty-five million bucks that we raised from them.”
Luis von Ahn: Duolingo landed translation contracts with CNN and BuzzFeed
“And we landed a contract with CNN and a contract with BuzzFeed that we were going to Translate all their news from English to Spanish.”