The Ledger

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Assertion Not checkable as stated

Dannon, Hain Celestial, and Kroger launched six Noosa copycats between 2012–2014

“So within, I would say, sort of that, 20 12 to 20 14 time frame, there was probably six knockoffs that came into the market from Dannon, from Hain Celestial to even Kroger doing a private label version of Noosa.”

Koel Thomae Nov 25, 2024 ▶ 56:26 Noosa Yoghurt: Koel Thomae

Assertion Not publicly verifiable

Stonyfield Matched Dannon's $1.49 Quart Price at Launch

“So we started selling at a dollar 49 a quart, which is the same price Dannon was selling for.”

Gary Hirshberg Aug 19, 2019 ▶ 14:22 Stonyfield Yogurt: Gary Hirshberg (2017)

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The Ledger

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