The Ledger
Every statement that passed quotation and attribution checks. Mix any filter with any other: certainty 1/5, debate potential 5/5, or both at once.
why aren't all 3 resolved? a statement only gets an assessment when the public record can support or contradict it. opinions and what-ifs never can, and 0 checkable ones are still open, waiting for their date. predictions held up or didn't; assertions are supported or contradicted. on every card: ▮▮▮▮▮ certainty · ▮▮▮▮▮ debate potential. speakers are clickable
Chappell: Tom's of Maine succeeded by stealing market share from CPG giants
“The reason I was successful at Tom's of Maine is because I took market share away from Colgate, Procter & Gamble, and Unilever. So when you can take market share away from the commodities by an alternative approach to that product development and that product …”
Ryan: 1990s Cleaning Aisle Was a Large 'Sea of Sameness'
“I just started looking at the cleaning aisle and saw that it was such a big category, but a sea of sameness. Like, everything looked and smelled the same. The brands were pretty dated, and so that was kind of the clue of, dig here.”
Pepsi and Anheuser-Busch backed BET early while P&G and Colgate hesitated
“Pepsi Cola was an early advertiser because they, the soft drink appeals to that market. Same way with Anheuser-Busch. They got exclusive rights to advertise their beer. But what you call the real revenue generators, the package good guys the Procter & Gamble, …”