The Ledger
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Kadakia: Classtivity Received Zero Bookings For First Ten Days Post-Launch
“There was crickets, meaning no one went to any classes. We had probably 10 days go by before we got even one reservation.”
Kadakia: Early Users Refused Free Fitness Classes via Email Promotion
“I remember, you know, we launched this promotion where we literally Send an email saying like, go to class for free and still no one went.”
Kadakia: ClassPass revenue overtook Passport revenue within three months of launch
“By month three of having the class pass out, we, it took over the passport revenue, and we knew that that was the model to focus on.”
Kadakia: Classtivity downsized its team 18 months in to conserve cash
“Yeah, a year and a half in, we decided to work, go in a different direction. I mean, we downsized the team. I had to save cash, and I wasn't done, you know. I wasn't done trying to solve the mission.”
Kadakia: Classtivity Burned $500,000 Over 18 Months With Zero Traction
“I mean, you know, we had once again, like close to, it's been, by the way, about close to a year and a half, right? We had probably spent close to a half a million dollars at this point, and it's crickets, and I didn't know what to do.”
Kadakia: Dabble Rebranded to Classtivity Due to Chicago Trademark Conflict
“We actually had to change our name because there was a company in Chicago that started selling classes under, under the name of Dabble. So we had to actually overnight change our name and we couldn't think of anything, so we, like, literally were just scouring…”