The Ledger
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Kaufer: Startups must secure customer commitments before building new products
“We made the absolute classic mistake of, hey, we thought this was what our customers would want, but we neglected to find customers that would say, yeah, if you build that, we will buy it before we actually built it.”
Kaufer's previous startup peaked at 160 employees before near-collapse
“We grew up to a 150, maybe a 160 people. Eighteen million in revenue. And then, you know, market changed a little bit. You know, the company grew up, and then it started having growth challenges, and then it started to contract, and so it finally sold to a com…”