The Ledger

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Opinion
Neistat admits Snapchat Stories executed Beme's vision far better than Beme did
“To be honest with you, I was a huge fan of Snapchat stories, and the more I used it, the more I realized they did what I wanted to do, but they just did it way better.”
Casey Neistat Mar 2, 2020 ▶ 1:17:24 Video Artist: Casey Neistat
What-if
Neistat: Knowing the reality of startups would have scared me off entirely
“If I knew then what I know now about what it means to start a tech company, I wouldn't have Not only not done it, I would have run as far away from that idea as I possibly could have. It was not knowing, and this has been true my entire career, you know, my en…”
Casey Neistat Mar 2, 2020 ▶ 1:16:20 Video Artist: Casey Neistat
Opinion
Neistat: Beme's marketing and idea always outshined its actual product
“I think that the idea and the marketing were always better than the product that we were able to build.”
Casey Neistat Mar 2, 2020 ▶ 1:17:11 Video Artist: Casey Neistat
Disclosure
Neistat: Beme acquisition financially secured his family's future
“Probably. Yeah, I think that if we didn't live in New York City or Los Angeles, that, that'd probably be the case. I can tell you that in the terms that I think of, which is, can I now give my children the lifestyle that I've always wanted to give them? The an…”
Casey Neistat Mar 2, 2020 ▶ 1:22:15 Video Artist: Casey Neistat
Assertion Not checkable as stated
Casey Neistat: CNN shut Beme down due to lack of rapid growth
“If you look at a company like that, and this is my understanding, if you look at a company like that, they need to see real growth. They need to see a real trajectory for success, and they need to see it fast, and I think that, I don't think we were able to de…”
Casey Neistat Mar 2, 2020 ▶ 1:21:56 Video Artist: Casey Neistat
Disclosure
Neistat started daily vlogging solely to build an audience for Beme
“I thought, you know, I need to really go hard on YouTube to get my audience engaged so when I tell them about this product that they'll, they'll be there for me. And I came up with this idea then to make a video every day, and every day share sort of a story f…”
Casey Neistat Mar 2, 2020 ▶ 1:12:12 Video Artist: Casey Neistat
Disclosure
Neistat: Beme raised just under $500k in initial angel funding
“And ultimately I raised just under a half a million bucks.”
Casey Neistat Mar 2, 2020 ▶ 1:11:33 Video Artist: Casey Neistat
Assertion Not checkable as stated
Neistat: MIT professor Sep Kamvar offered $100k as Beme's first investor
“He goes, I'd like to be your first investor. You can put me down for a 100,000 dollars.”
Casey Neistat Mar 2, 2020 ▶ 1:10:48 Video Artist: Casey Neistat
Insight
Neistat considers himself excellent at initial project launches, not long-term execution
“I'm really good at being the second man in a bobsled team, which means I get really excited, and I can push really, really, really hard, but the second it launches out of the gates, I just sort of jump in, and I'm like, okay, what now?”
Casey Neistat Mar 2, 2020 ▶ 1:20:28 Video Artist: Casey Neistat
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