Case: College services must sell to guilty parents, not cash-poor students
Steve Case · Advice Line with Steve Case of AOL · Dec 19, 2024 · at 18:19
AOL co-founder Steve Case advises Mindy Horwitz, founder of college concierge service Mindy Knows, on customer targeting based on his own student startup experiences.
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“You can't really sell to the students, because they don't have much money, and they prioritize beer. You have to sell to the parents who are missing their kids, love their kids, and maybe feeling a little guilty about, you know, things”
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