The Knot founders posed as users to spark early AOL chat engagement
David Liu · The Knot: Carley Roney & David Liu (2018) · Oct 7, 2019 · at 25:45
David Liu, co-founder of The Knot, describes fabricating online controversy under an alias to seed community discussions in AOL chat rooms.
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“We had aliases. Like, mine was Anya, and I would sit in this chat room waiting for people to show up, and most people tend to just lurk. They wanted to hear and want, read other people's conversations, and you had to try to figure out a way to get people engaged and get them to participate, and so I always had this one thing that I would write, and to get people started, I would say my fiancé had, forced me to buy a dress two sizes too small, And said, if I can't fit in the dress on the day of the wedding, to not show up.”
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