Bill Simmons Says Sports Illustrated Completely Fumbled the Digital Era
Bill Simmons · The Ringer: Bill Simmons · Feb 13, 2023 · at 22:27
Bill Simmons discusses how legacy media giants failed to adapt during the rise of digital sports journalism compared to agile competitors like ESPN.
0:00 / 0:21exact quote · 21.6s
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“Sports Illustrated was the dominant sports magazine. And Sports Illustrated missed it. Like, they completely effed up the internet. A little like how Rolling Stone missed with MTV in the eighties. Sports Illustrated missed with sports in the late nineties, early 2000. They should have owned all of this. They had all the best writers. And this should have been theirs, and they just missed it.”
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