Armstrong: Uncertainty of finding product-market fit is what demoralizes entrepreneurs
Brian Armstrong · Coinbase: Brian Armstrong · Nov 15, 2021 · at 8:46
Coinbase co-founder and CEO Brian Armstrong discusses the psychological toll and lessons learned from trying to scale his first venture, UniversityTutor.
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“When you're trying to get product market fit, you know, you're just continually tweaking things, and getting customer feedback, and fixing bugs, and you never know if you're one more fix from turning the corner, and then boom, organic growth just starts To take off on its own. or maybe it's just never going to work and you don't actually know and not knowing is actually really kind of what gets people down in entrepreneurship”
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