Kim Vaccarella, founder of Bogg Bag, recounts how she and her husband financed their first 1,200-unit container order in 2012 before raising outside investment.
0:00 / 0:04exact quote · 4.8s
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“This was my savings, yeah. Well, my husband and my savings, yeah. And my kid's college fund.”
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More from Kim Vaccarella
Disclosure
A public company offered over $100 million for a Bogg Bag majority
“Over a hundred million.”
Kim VaccarellaSep 7, 2026▶ 1:10:02Bogg Bag: Kim Vaccarella. The $100 Million Business She Almost Abandoned
AssertionNot yet assessed · timeframe Sep 2026
Vaccarella says Bogg Bag was the only EVA bag available initially
“Well, shoes in my bags, because we were the only EVA bag at the time, but they were being made in the same type of machinery.”
Kim VaccarellaSep 7, 2026▶ 25:21Bogg Bag: Kim Vaccarella. The $100 Million Business She Almost Abandoned
AssertionNot checkable as stated
Vaccarella's factory threatened to sell defective Bogg Bags independently if rejected
“And basically they were like, no, you need to take these bags first so that we have more room in the factory so that we can make you more bags. And I said, I'm not taking any of these bags. And the guy said well, we'll just sell them then.”
Kim VaccarellaSep 7, 2026▶ 51:01Bogg Bag: Kim Vaccarella. The $100 Million Business She Almost Abandoned
Disclosure
Vaccarella gave a 25% stake in Bogg Bag for a $120,000 investment
“And we signed the paperwork, and I gave them 25% of the business.”
Kim VaccarellaSep 7, 2026▶ 54:48Bogg Bag: Kim Vaccarella. The $100 Million Business She Almost Abandoned
Disclosure
Vaccarella kept Bogg Bag at 90% wholesale during the COVID-19 pandemic
“We kind of took the opposite, and we went wholesale heavy, so I was about 90% wholesale over COVID.”
Kim VaccarellaSep 7, 2026▶ 1:05:43Bogg Bag: Kim Vaccarella. The $100 Million Business She Almost Abandoned
AssertionNot checkable as stated
Bogg Bag hit $20 million in sales while taking orders manually
“The only need was I was probably in the, you know, twenty million dollar range at that point. And we had no systems. I was taking orders on pen and paper. Everything was done like manually.”
Kim VaccarellaSep 7, 2026▶ 1:08:19Bogg Bag: Kim Vaccarella. The $100 Million Business She Almost Abandoned
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