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Grant: Delaying difficult tasks fosters incubation and enhances creative insight

Adam Grant · Live From The HIBT Summit: Adam Grant · Aug 19, 2021 · at 7:07

Organizational psychologist Adam Grant discusses his published academic research with Jihei Shin on procrastination and the creative process with Guy Raz.

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“In this research that Jihei Shin and I did, we found consistently that if you were putting off a task because it was hard and you hadn't figured it out yet, that that opened up opportunities to incubate. You were more likely to access remote knowledge. You were more likely to reframe the problem in, you know, in fresh ways. And sometimes that allowed you to stumble onto a great creative insight.”

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