Barbara Corcoran discusses the fallout from the 1987 stock market crash and how transaction freezes paralyze real estate brokerages.
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“Nothing is terrible for brokerage. A big seller's market is great because it's action. A horrible market is great because people have to sell. But in the beginning, when nothing happens, you go out of business.”
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More from Barbara Corcoran
Insight
Every major business breakthrough Corcoran achieved was catalyzed by an insult
“Because every one of my great successes building the business, the ones that were bellwether changes that I thought, wow, did that make a change? They were always a result of an insult.”
Barbara CorcoranApr 24, 2017▶ 19:31Real Estate Mogul: Barbara Corcoran
Insight
Corcoran: All business success or failure rests entirely on working with people
“All you needed to know is how to work with people, and that's all the business ever is. All the work I do today, it rests entirely, any success or failure, rests entirely on my ability to work with the people at hand.”
Barbara CorcoranApr 24, 2017▶ 28:14Real Estate Mogul: Barbara Corcoran
Insight
Barbara Corcoran: Effective marketing requires exaggeration and storyline acumen
“It's not a black and white game marketing. It's a softer side of things, right? It involves exaggeration. It involves an acumen for seeing what a storyline is, or what would capture people's interest.”
Barbara CorcoranApr 24, 2017▶ 37:29Real Estate Mogul: Barbara Corcoran
AssertionNot checkable as stated
Corcoran demanded $66 million for her firm because 66 was lucky
“Great. Come back when you get sixty-six million cash. And he said, why sixty-six million? I said, because it's worth it. And I hung up, and I said to my brother, John, just got twenty-three million. Think of that, John. Imagine us having twenty-three million d…”
Barbara CorcoranApr 24, 2017▶ 40:41Real Estate Mogul: Barbara Corcoran
Opinion
Corcoran believes founders from poor backgrounds have a much higher success rate
“I'm very biased. They have a much better shot at succeeding.”
Barbara CorcoranApr 24, 2017▶ 43:02Real Estate Mogul: Barbara Corcoran
Disclosure
Corcoran started her real estate empire with a $1,000 loan
“And Ray gave me the thousand dollars I started in my own firm.”
Barbara CorcoranApr 24, 2017▶ 7:27Real Estate Mogul: Barbara Corcoran
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