Poncia: Netflix Appearance and COVID-19 Spurred Surge in Direct-to-Consumer Sales
Lisa Poncia · How I Built Resilience: Loren and Lisa Poncia of Stemple Creek Ranch · Jan 28, 2021 · at 7:55
Lisa Poncia, co-owner of regenerative livestock producer Stemple Creek Ranch, describes how national media exposure and pandemic lockdowns accelerated online consumer demand for their meat.
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“Just before the pandemic, we were featured on a Netflix TV show called Ugly Delicious. So about steak. So we were already seeing a decent influx to our online sales because of that. And then COVID hit right in the middle of March. And we definitely saw quite a bit of increased traffic on our website for our direct to consumer sales.”
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