Mohan: Women in 30s and 40s engage most with eating disorder app
Mahak Mohan · Advice Line with Anthony Casalena of Squarespace · Nov 20, 2025 · at 37:57
Mahak Mohan, co-founder and CEO of eating disorder recovery app Kahani, discusses pilot user demographics and retention data on How I Built This.
0:00 / 0:12exact quote · 12.8s
720p mp4 · rendered on demand · StarZero watermark
“What we learned is that based on the psychographics and the type of engagement and retention data we were seeing, it was actually women in their thirties and forties who ended up being the most engaged because they weren't in denial of an eating disorder.”
quote is from the automated transcript, cleaned for reading: filler sounds and stutters are removed, nothing is rephrased. names can be misheard (the analysis reads context, assessments check outside sources). how →