Thrive Market halted influencer marketing at a $100M run rate
Nick Green · Thrive Market: Nick Green · Aug 12, 2024 · at 46:51
Nick Green, co-founder and CEO of Thrive Market, explains how warehouse bottlenecks forced the company to throttle marketing demand.
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“At a certain point, we had to sort of tell them to stop promoting. Because we couldn't handle the volume. So we were at that point just operationally really compromised, and as the business sort of continued to grow, we were approaching a hundred million dollar run rate.”
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