Preysman believes Everlane should have prioritized profit after hitting $100M revenue
Michael Preysman · Everlane: Michael Preysman · Nov 20, 2023 · at 51:13
Michael Preysman, founder of Everlane, reflects on strategic scaling decisions following the company's $100 million revenue year.
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“The decision I would have made now, and I think everybody's making even today, is that when we hit a hundred and we were profitable, that it was the time to transition from growing what we call the top line, which is the revenue, to growing the bottom line. So when we did, you know, called three, four million a profit, the focus should have been how do we build and discipline and get this to ten million next year, and then twenty million the year after, et cetera. Versus how do we grow the top line at the expense of the bottom line?”
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