Assertion certainty 4/5 debate potential 1/5

Woolverton incorporated Halo Top just three days after buying an ice-cream maker

Justin Woolverton · Halo Top Ice Cream: Justin Woolverton · Apr 17, 2023 · at 17:44

Halo Top founder Justin Woolverton recalls how quickly he incorporated Eden Creamery after testing his initial ice cream recipe.

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“Between the time I bought an ice cream maker I founded a company within three days. I was just that convinced on the concept.”

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