Google CEO Sundar Pichai explains how Google encourages moonshots and combats risk aversion by rewarding effort and ambitious goals regardless of failure.
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“You have to reward efforts, not always outcomes. I think most companies only reward successful outcomes, which means everyone becomes more conservative in their attempts. And so at Google, we've always had this feeling of setting ambitious goals, and we do fail in our goals, but you reward people for taking that, ah, moonshot, if you will, and aiming, and you reward the effort and how they approach their work regardless of outcome.”
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