Founders launched Kodiak Cakes packing 600 pounds of mix into a sedan
Joel Clark · Kodiak Cakes: Joel Clark · Dec 7, 2020 · at 18:17
Joel Clark, co-founder of Kodiak Cakes, describes the company's first sales road trip outside Salt Lake City in December 1995.
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“On December first, 1995, John and I took a trip to Jackson, Wyoming. We left at, like, four a.m., four or five a.m., We got in his car, and I remember he had this Mazda six to six, and it would hold exactly 19 cases of Kodiak cakes. And the cases were big. I mean, they were 30 pound cases back then. And so, you know, we're putting like almost 600 pounds of product in his car.”
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