Goodreads' first growth wave came from blog-based book reviewers joining in droves
Otis Chandler · Goodreads: Otis and Elizabeth Chandler · Feb 7, 2022 · at 37:00
Goodreads co-founder Otis Chandler describes what drove the platform's initial organic user traction in 2006–2007.
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“But actually that the first growth wave really didn't come from that. It came from discovering that there was a huge community of book reviewers who were existing on kind of the blogging platforms of 2000, you know, six, seven. And what they were looking to do was just connect to other people who were reading the same stuff as them. And when they found Goodreads, they started adopting us in droves because we were better at that than the blogging platforms.”
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