Life is Good rented a shipping container for $30 monthly as warehouse
Bert Jacobs · The Life Is Good Company: Bert and John Jacobs · Sep 2, 2019 · at 36:17
Bert Jacobs, co-founder of Life is Good, explains how the company minimized real estate overhead during their early scaling years in 1995.
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“They had a dirt parking lot, and for zero rent, they let, because we were afraid to get the overhead of a warehouse, and so they let us it was 30 dollars a month to rent the lease the container, and for zero dollars, they let us park it on their lot.”
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