Assertion Supported AI assessment confidence: 80% certainty 4/5 debate potential 1/5

Smart: Not Just Co has raised $1.7M to date

Catherine Smart · Advice Line with Andrew Abraham of Orgain · May 16, 2024 · at 39:50

Catherine Smart, CEO of Not Just Co, outlines her company's funding history on the How I Built This advice line.

0:00 / 0:02exact quote · 2.4s

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“And we have raised 1.7 million to date.”

quote is from the automated transcript, cleaned for reading: filler sounds and stutters are removed, nothing is rephrased. names can be misheard (the analysis reads context, assessments check outside sources). how →

The claim, plainly

Not Just Co has raised $1.7 million in total funding to date.

a quote alone can be ambiguous, so this restates it with the references and context of the conversation around it resolved. AI-written; the tape below the player is the source.

Assessment

On May 16, 2024, then-CEO Catherine Smart stated that Not Just Co. had raised $1.7 million in total funding to date. Independent reporting by food industry publication Nosh.com (April 2025) confirmed that the company raised a lifetime cumulative total of $1.8 million across its operations prior to winding down in April 2025. Smart later corroborated in May 2026 that the startup had raised approximately $1.7 million over its lifespan in angel increments. Because the cumulative funding raised by May 2024 aligns with the reported $1.7 million to $1.8 million lifetime total, the claim is verified as true.

Nosh.com reported on April 14, 2025, that Not Just Co. raised a cumulative total of $1.8 million across its lifespan primarily from angel investors and private clients.
Co-founder Catherine Smart confirmed in a Taste Radio interview on May 12, 2026, that the brand raised $1.7 million in small increments over its existence.

Checked against

[1] nosh.com [2] tasteradio.com [3] tasteradio.com [4] sec.gov [5] sec.gov [6] sec.gov [7] substack.com [8] pepsico.com

"Not Just Co" Pitchbook "funding" "not just co" raised "$1.7" OR "$1.8" OR "1.7 million" OR "1.8 million" Not Just Co funding Crunchbase Catherine Smart Not Just Co funding raised site:sec.gov "Catherine Smart" OR "Jacqueline Grady Smith" OR "Not Just Co"

assessed as of 2026-09-03

This assessment is an AI reading of a public statement, made against the cited references with the confidence shown. It can be wrong. The quote, the tape and the references are all on this page; if something is off, use report an error below. full disclaimer →

Mentioned

Not Just Co

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Smart: Not Just Co has raised $1.7M to date

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