Assertion certainty 4/5 debate potential 2/5

Crandall: Surveys Found 50% of Consumers Want Fluoride Toothpaste Alternatives

Kimber Crandall · Advice Line with Neil Blumenthal of Warby Parker · Jan 15, 2026 · at 6:02

Pearl Pop co-founder Kimber Crandall explains why her startup formulated chewable toothpaste with nano-hydroxyapatite instead of fluoride.

0:00 / 0:08exact quote · 8.9s

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“About 50% from our surveys and studies showed that 50% either don't want fluoride or they're looking for an alternative because they don't, they aren't passionate about fluoride.”

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The claim, plainly

Pearl Pop's early consumer surveys and studies showed that approximately 50% of respondents either do not want fluoride or are seeking a toothpaste alternative.

a quote alone can be ambiguous, so this restates it with the references and context of the conversation around it resolved. AI-written; the tape below the player is the source.

How this resolves

Verification couldn't pin this to a public evidence class, so it stays on the record with its date, unassessed rather than guessed.

no date stated; next review by 2029-01-15

Mentioned

fluoride Kimber Crandall Pearl Pop

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Crandall: Surveys Found 50% of Consumers Want Fluoride Toothpaste Alternatives

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