Kara Goldin, founder and CEO of beverage company Hint, discusses managing field merchandising and employee safety concerns during the early COVID-19 lockdowns.
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“What did I do? I put my Lululemons on and my hint jacket on, and I went out to stores, and so I started, I went back to my roots of taking on a route in Marin County, where I live, and I started to really look at what is the situation, because if it really, really got scary in these stores, I didn't want my team to be in that situation”
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More from Kara Goldin
AssertionContradicted
Hint was the first preservative-free commercial beverage using real ingredients
“And so we were the first beverage using real stuff to actually produce a product that didn't have preservatives in it as well.”
Kara GoldinApr 1, 2021▶ 7:44How I Built Resilience: Kara Goldin of Hint
AssertionNot checkable as stated
Hint manufactures and sources entirely in the US without using China
“We do everything in the U.S., A lot of companies buy cans. A lot of the can manufacturers are in China. We don't do any of that. We do everything locally.”
Kara GoldinApr 1, 2021▶ 12:40How I Built Resilience: Kara Goldin of Hint
AssertionNot checkable as stated
Google's corporate offices accounted for 15% of Hint's total business
“And obviously, when Google offices closed, that business for us went away. It was about 15% of our overall business.”
Kara GoldinApr 1, 2021▶ 16:27How I Built Resilience: Kara Goldin of Hint
AssertionNot checkable as stated
Hint's direct-to-consumer business tripled between March 2020 and April 2021
“That business tripled for us since last March.”
Kara GoldinApr 1, 2021▶ 17:14How I Built Resilience: Kara Goldin of Hint
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