Founder Travis Rosbach claims Hydro Flask degraded its product quality post-exit
Travis Rosbach · Hydro Flask: Travis Rosbach. How a thirsty surfer changed the water bottle industry · Nov 24, 2025 · at 55:19
Travis Rosbach, founder of Hydro Flask, criticizes changes made to the product and brand following his departure from the company.
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“They changed the quality. They changed the price. They've changed some of the manufacturing techniques. I don't even really drink out of the bottles anymore.”
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“My brother came up with the name hydro flask and I hated it. I thought it was a terrible idea. I didn't like the word flask, but we had to have something printed on the bottles. So we went with it”
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“We got two. There was a red one and a blue one, 18 and 21 ounces. And went down to Waikiki Beach and put ice cubes in it and started just handing them to people. And they would get out of the water from surfing and they would see the ice and they'd say, wow, y…”