Assertion certainty 4/5 debate potential 1/5

Hala Gear generates 85% of sales direct-to-consumer online

Colleen King · Advice Line with Bobby Trussell of Tempur-Pedic · Dec 18, 2025 · at 19:09

Colleen King, owner of river stand-up paddleboard brand Hala Gear, discusses her company's sales channel distribution on How I Built This.

0:00 / 0:10exact quote · 10.8s

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“We started out in 20 11 primarily B to B, and now we're about 85% direct to consumer online, and then 15% to shops.”

quote is from the automated transcript, cleaned for reading: filler sounds and stutters are removed, nothing is rephrased. names can be misheard (the analysis reads context, assessments check outside sources). how →

The claim, plainly

Hala Gear generates approximately 85% of its sales direct-to-consumer online and 15% through retail shops.

a quote alone can be ambiguous, so this restates it with the references and context of the conversation around it resolved. AI-written; the tape below the player is the source.

How this resolves

Verification couldn't pin this to a public evidence class, so it stays on the record with its date, unassessed rather than guessed.

prediction date: 2025-12-18, stated by the speaker

Mentioned

Hala Gear

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Hala Gear generates 85% of sales direct-to-consumer online

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