Weinman: Lynda.com dropped books, DVDs, and classes to go all-in online
Lynda Weinman · Lynda.com: Lynda Weinman and Bruce Heavin · Sep 6, 2021 · at 47:18
Lynda Weinman, co-founder of Lynda.com, describes the pivotal decision in the mid-2000s to eliminate all non-online revenue streams.
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“We had sort of this moment of reckoning right around 2005, 2006, and it was, what do we do that's different from all the competitors in the field? What's our differentiator? And we made the decision. It's the fact that we're delivering online and that's our competitive advantage. That's our sweet spot. Let's stop in person classes. Let's stop doing books. Let's stop making DVDs, and just go all in on this idea. And it was the right decision.”
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