Adam Lowry, co-founder of Method, discusses the company's growth trajectory and financial timeline with Guy Raz.
Insight
Making Green Products Solely for Eco-Conscious Shoppers Is Pointless, Says Lowry
“I think it's totally pointless to make a green product for green people, right? They're only about five percent of products in the U.S. Market that are sold are green products. And so if all you're doing is preaching to the converted and the five percent, like…”
Opinion
Lowry: Legacy CPG copycat green products failed on repeat purchases
“In the short term, it did. But because, you know, they weren't authentic products, they weren't Interesting products. They were just sort of, you know, people would try them once, and they got promoted, so they'd, they'd capture shoppers that way, but then the…”
Insight
Lowry: Basic cleaning products do not require professional chemical labs
“You can make cleaning products out of very standard things. Things that you can buy in the grocery store. Like water. You know, things like, yeah, of course, water, vinegar, baking soda. These are relatively simple chemicals that don't require a professional l…”
Assertion Contradicted
Lowry: Green products represent only about 5% of US sales
“They're only about five percent of products in the U S market that are sold are green products.”
Opinion
Lowry: Post-acquisition, Method built a highly sustainable Chicago manufacturing plant
“In this case of selling the business to Ecovair, actually the greatest example of that is we were able to build what's probably the most sustainable manufacturing facility in the whole world in the inner city of Chicago immediately after we sold the business.”
Insight
Lowry: Co-Founder Therapy Helps Navigate Divergent Stress Responses
“I'm a big proponent of that because it's what helps you understand this, like this situation that we just talked about, where when things get stressful, Eric talks a lot, and Adam shuts up. Right. And that's two different people responding in different ways th…”