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Chaudry: Creator Economy Will Prioritize Deep Connection Over Broad Audiences

Samir Chaudry · HIBT Lab! Colin and Samir: Colin Rosenblum and Samir Chaudry · Apr 14, 2022 · at 27:51

Samir Chaudry, co-host of Colin and Samir, explains shifts in audience building and creator business models on How I Built This Lab.

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“I think the future or the present right now is growing a depth of connection with an audience rather than growing wider audiences, growing deeper. And I think that's something we're going to see a lot of as we move forward in the creator space.”

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