Manoj Bhargava, founder of 5-Hour Energy, describes the low-cost energy solutions developed by his initiative, The Invention Shop, for impoverished communities lacking electric grids.
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“It's actually a hybrid bicycle. You pedal for an hour, and you'll have electricity for a day.”
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More from Manoj Bhargava
Insight
Bhargava: Relying on Experts Rather Than Common Sense Causes Trouble in Turnarounds
“It's not rocket science, but if you use common sense, you're in great shape. If you use experts, you're in so much trouble.”
Bhargava: Great inventions usually came from non-experts breaking the rules
“Most inventions have been made by people who didn't have a background in whatever they were inventing. If you look at throughout history, the great stuff was made by people who didn't follow the rules of the experts.”
Bhargava: Industry veterans slow down startups because they expect slow timelines
“Well, I think one of the great parts is not having a background in the industry, because those who have great backgrounds in the industry always think it takes forever. They always slow things down.”
Bhargava: Founders who sell products their families avoid are con men
“Every product we make, or I make, get involved in is, if I can't use it, if my family doesn't use it, I don't want to do it. Because then you're just a con man. You know, you're just selling people stuff you don't use.”
Bhargava: CPG packaging must explain the product in under half a second
“You have less than half a second for the consumer to either buy it or not buy it. You have to communicate during that half second What are you? You know, what do you do? What are you about?”
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