Spiegel: Picaboo rebranded to Snapchat following a cease-and-desist letter
Evan Spiegel · Snap: Evan Spiegel · Apr 21, 2025 · at 17:42
Snap CEO Evan Spiegel explains how a trademark cease-and-desist forced them to rename their original app, Picaboo, to Snapchat.
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“We got a cease and desist from a pick-a-boo company, and maybe one of the best things that ever happened to us.”
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