Tew: Press attention drove the Million Dollar Homepage's viral loop
Alex Tew · Calm: Alex Tew and Michael Acton Smith · May 26, 2025 · at 17:22
Alex Tew, co-founder of Calm, explains the viral PR flywheel behind his 2005 breakout project, The Million Dollar Homepage.
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“Every piece of press was making it more valuable. I remember one of the early interviews I did was on the BBC breakfast show. So this is like Good Morning America, right? But in the UK. Yeah. Yeah. And I'm sitting on the couch and they're like, you know, why is this working? And I was like, well, you know, the fact I'm on the couch talking about it is why it's working. You know, it was because of the attention gave it oxygen and made me money.”
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