Kurt Ainsworth, co-founder and CEO of Marucci Sports, discusses the poor quality control of legacy baseball bat manufacturers that created a market opportunity for Marucci.
0:00 / 0:12exact quote · 12.8s
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“We saw that the other competitors in the space were sending out, you know, 12 bats to a player when they'd order a dozen players, and only three or four of them would be good enough to use in a game.”
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More from Kurt Ainsworth
AssertionNot checkable as stated
Ainsworth: Competitors admitted targeting Marucci to slow its market share growth
“There's no question. We've had conversations with some of those other companies across, over the years, and they said, we could take some hits from some smaller companies, but what you guys did, y'all were taking so much market share, you know, we kind of had …”
Kurt AinsworthDec 16, 2024▶ 55:02Marucci Sports - Kurt Ainsworth
AssertionNot checkable as stated
Ainsworth: Competitors' bats also failed lab tests, but only Marucci was decertified
“We then took bats from the field, sent them to the lab, and they were all over the limit, but nobody else was decertified but us,”
Kurt AinsworthDec 16, 2024▶ 54:28Marucci Sports - Kurt Ainsworth
AssertionSupported
Ainsworth: Marucci and Victus both surpassed Louisville Slugger in MLB usage
“As we surpassed Louisville Slugger, I think in 2013, they surpassed Louisville Slugger in 2018 is the number two bad and used by major league players, I should say.”
Kurt AinsworthDec 16, 2024▶ 1:00:01Marucci Sports - Kurt Ainsworth
Insight
Ainsworth: Training with wooden bats makes players better hitters with aluminum bats
“If you can learn how to hit with a wooden bat and find the sweet spot on that, when you pick up your aluminum or your composite bat, you're going to be a better hitter.”
Kurt AinsworthDec 16, 2024▶ 20:04Marucci Sports - Kurt Ainsworth
AssertionPartly supported
Ainsworth: A hammer drives nails into ash bats, but bends on maple
“Maple's just a harder wood, and if you really
You know, show people a player comes in, you could take a nail with a hammer and drive it right into an ash bat. You take that same nail and try to put it in a maple bat. It's going to bend the nail and you show a…”
Kurt AinsworthDec 16, 2024▶ 29:58Marucci Sports - Kurt Ainsworth
AssertionNot checkable as stated
Ainsworth: Marucci has never paid a player to swing its bats
“You know, we've never paid a player to swing a bat. And a lot of that was because we just couldn't afford to pay players.”
Kurt AinsworthDec 16, 2024▶ 31:43Marucci Sports - Kurt Ainsworth
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