Beck: League of Legends monetizes through aesthetic customization by a subset of players
Brandon Beck · Riot Games: Brandon Beck and Marc Merrill · Dec 14, 2020 · at 45:33
Brandon Beck, co-founder of Riot Games, describes how the microtransaction business model functions for League of Legends.
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“A large subset of our players never will, but a decent percentage of our players do, and they buy aesthetic customization, and there's, you know, there's an ongoing model.”
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