Tempur-Pedic founder Bobby Trussell details the rapid NYSE IPO and returns generated for PE sponsors in the early 2000s.
What-if
Discounting Tempur-Pedic pillows to $30 would have hurt sales
“I think if you sold it for 30, you'd sell less.”
What-if
Trussell: Tempur-Pedic would have sold fewer pillows at $30 than $90
“I think if you sold it for 30, you'd sell less.”
Disclosure
Trussell leveraged a Sharper Image deal to force Brookstone to stock mattresses
“So I started selling to Sharper Image. Their arch rival. Brookstone had an absolute cow about that, and they called me, Mike Anthony called me, and he said, Bob, we want you to not to sell to Sharper Image. It's going to hurt our business. And I said, okay, I'…”
Insight
Trussell: Founders should prefer 5% of something big over 51% of something small
“Well, my philosophy is the opposite, is I'd rather have five percent of something really big than 51% of something small. And so my advice is, okay, you'd always like to control it, but you don't have to.”
Insight
Trussell: Founders are more equipped for entrepreneurship at 40 than at 20
“I think you're more equipped for that when you're 40 than when you're 20.”
Assertion Not checkable as stated
Trussell leveraged Sharper Image rivalry to force Brookstone to sell mattresses
“I started selling to Sharper Image, their arch rival. Brookstone had an absolute cow about that, and they called me, Mike Anthony called me, and he said, Bob, we want you to not to sell to Sharper Image. It's going to hurt our business. And I said, okay, I'll …”