Shazi Visram discusses why she chose to sell 92% of Happy Family to Danone in 2013 after competitors were acquired by massive food companies.
Assertion Not checkable as stated
A VC group demanded 70% equity for a $500,000 seed check
“It was it was 70%. They would own 70%, have every blocking right, every, every, every right to”
Opinion
Visram: ChatGPT Is the Best New Consumer Shopping and Discovery Tool
“It is the best new shopping tool, I think, and the place for discovery when people start asking.”
Opinion
Visram: Plantamica Must Raise Venture Capital Rather Than Bootstrapping
“If you're, like, really in this and you believe and it's your hundred percent thing, then you have to raise money from investors and you kind of go big or go home, is my feeling. I don't think you start this one on a bootstrappy, small way because ultimately y…”
Opinion
Visram: Starting Infants on Processed Foods Drives Lifelong Diet-Related Illness
“If we're starting ourselves off on processed foods, and then we're hooked on processed foods, and then we eat the standard American diet, then we get sick. And we get sick because we don't have this, like, health blueprint that could be based on a more natural…”
Insight
Visram: Modern PR must be repurposed into digital ads to drive sales
“When you get the PR now, you have to leverage it for the digital ad to make sure that, that it continues to live on, because people see it asynchronously. You know, it used to be like, if everyone, if everyone's watching the Today Show together, we're all gonn…”
Insight
Visram: Retailers use private label for proven products, not category creation
“Anybody who has a private label brand or any retailer they're typically, you know, private label is typically A mass manufactured version of something they know that already sells well.”