Assertion certainty 4/5 debate potential 1/5

Gill: Frère Branchiaux moved into a warehouse and hired staff in July 2020

Celena Gill · Meet The HIBT Fellows: Katie Mitchell & Celena Gill · May 13, 2021 · at 17:13

Celena Gill, co-founder of home fragrance company Frère Branchiaux, discusses transitioning production out of their home to scaled warehouse operations.

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“In July, we got a warehouse, and we started hiring people for the warehouse.”

quote is from the automated transcript, cleaned for reading: filler sounds and stutters are removed, nothing is rephrased. names can be misheard (the analysis reads context, assessments check outside sources). how →

More from Celena Gill

Assertion Not checkable as stated
Celena Gill: Frère Branchiaux generated seven-figure revenue during the pandemic
“Yes. We were very happy. They made seven figures in a pandemic.”
Celena Gill May 13, 2021 ▶ 17:43 Meet The HIBT Fellows: Katie Mitchell & Celena Gill
Assertion Not checkable as stated
Celena Gill: Frère Branchiaux initially sold candles from a minivan trunk
“Baseball and football games. We literally have the candles in the back of my minivan. They went out, they let people smell and sniff them, and they brought people back to the minivan and they bought candles.”
Celena Gill May 13, 2021 ▶ 13:44 Meet The HIBT Fellows: Katie Mitchell & Celena Gill
Disclosure
Celena Gill: Frère Branchiaux donates 10% of profits to D.C. foundations
“So we decided on 10% and we work with three foundations in DC that we donate to.”
Celena Gill May 13, 2021 ▶ 19:18 Meet The HIBT Fellows: Katie Mitchell & Celena Gill
Disclosure
Celena Gill: Frère Branchiaux plans to build an unhoused training center
“Just buy a warehouse and then build a homeless training center next to it.”
Celena Gill May 13, 2021 ▶ 21:13 Meet The HIBT Fellows: Katie Mitchell & Celena Gill
Assertion Not checkable as stated
Celena Gill: Frère Branchiaux organically employs local family members and siblings
“We employ mothers and daughters, we employ brothers and sisters, and it's not on purpose.”
Celena Gill May 13, 2021 ▶ 21:43 Meet The HIBT Fellows: Katie Mitchell & Celena Gill
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