Shopify collected 4,000 to 5,000 emails before its 2006 launch
Tobias Lütke · Shopify: Tobias Lütke. How a snowboarder built a $150 billion business (2019) · Jun 8, 2026 · at 28:29
Tobias Lütke, founder and CEO of Shopify, describes building interest through development blogging and an email waitlist ahead of the platform's public launch.
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“By the time we launched in 2006, I think we had four or 5000 emails, so it's not, but that seemed like a lot.”
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