Sir James Dyson explains the fundamental design flaw in bagged vacuum cleaners that prompted him in the late 1970s to invent bagless cyclonic vacuum technology.
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“You don't replace the bags because they're full. You replace the bags because they're blocked.”
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Dyson: Vacuum makers rejected bagless cyclone to protect paper bag profits
“And one or two of them said they actually rather like selling paper bags. It's like, you know, Gillette selling a razor blade. They can make a lot of money out of bags. So, essentially, they were curious, but didn't want to license it.”
Dyson: Incumbents Hoover and Electrolux did not innovate because bags were profitable
“These big companies like Hoover and Electrolux weren't bothering to improve the technology. Yeah. They were quite happy selling bags. And no one was taking them on because they're so big. So I thought, well, therein lies the opportunity.”
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