Primary eliminated gendered clothing sections to organize inventory purely by age
Christina Carbonell · Primary: Christina Carbonell and Galyn Bernard · Jan 15, 2024 · at 49:14
Christina Carbonell, co-founder of kids apparel brand Primary, discusses removing gendered categories from their site in 2016.
0:00 / 0:06exact quote · 6.9s
720p mp4 · rendered on demand · StarZero watermark
“And so we pretty quickly did away with those and started marketing just to baby and kids and have ever since.”
quote is from the automated transcript, cleaned for reading: filler sounds and stutters are removed, nothing is rephrased. names can be misheard (the analysis reads context, assessments check outside sources). how →
More from Christina Carbonell
Primary asserts its four-day work week boosted productivity and employee loyalty
“I think we would argue that it has benefited productivity as well as employee loyalty, which both have very tangible benefits for the company.”
Traditional childrenswear incumbents treated basic apparel as a boring afterthought
“And what was interesting to us was that that was really exciting to us, but it was really boring to everyone else who was in this industry. This was the afterthought to them. The basics were boring.”
Strong consumer brands cannot be built by playing straight down the middle
“And the other thing I think we would say is that brands are not built by playing it straight down the middle.”
Founders project Primary will scale into a billion-dollar apparel brand
“I think when we look at the big players out there that have been around for a really long time, we think we can be a half billion to billion dollar brand, just like they are.”