S'well's website crashed immediately after being featured in Oprah's magazine
Sarah Kauss · S'well: Sarah Kauss · Apr 6, 2020 · at 38:22
Sarah Kauss explains the direct impact of the Oprah Winfrey feature on S'well's e-commerce traffic and brand credibility while she was still the sole employee.
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“Well, the web traffic went up so much that we, when I say we, I was still the only employee. I had to really work on the back end of the website because we crashed immediately, so there was absolutely an Oprah effect”
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