Barry Beck: Internet retail disrupted department stores on convenience and selection
Barry Beck · Bluemercury: Marla and Barry Beck · Oct 24, 2022 · at 14:46
Barry Beck, co-founder of Bluemercury, outlines the core founding hypothesis behind launching an online cosmetics retail business in 1999.
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“I think that we, at some point, had a hypothesis that the department stores were really created for sort of two reasons, right? A convenience And breadth of selection. And that we saw a possibility that they could no longer be convenient because of just travel times and distance and more urbanization and densification, and the breadth of selection could be possibly solved, you know, through the internet. And so we thought that this could be a disruptive way to attack the beauty business.”
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