Founders Must Honestly Identify Their Fundamental Underlying Business Operations
Abhi Ramesh · Misfits Market: Abhi Ramesh · Mar 31, 2025 · at 43:34
Misfits Market founder Abhi Ramesh discusses the realization that his grocery startup was fundamentally a perishable cold-chain logistics business.
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“You have to be very honest with yourself on what business you actually are in. Because with us, right, with misfits, it's easy to say, oh, we're e-commerce, we're, you know, grocery, we're, but fundamentally, we're an operations and logistics business. And being excellent at that is actually what is required.”
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