Spindrift founder Bill Creelman explains the manufacturing challenges of bottling sparkling water made with real fruit pulp rather than artificial flavorings.
0:00 / 0:06exact quote · 6.4s
720p mp4 · rendered on demand · StarZero watermark
“So there wasn't a single carbonated beverage plant in the US that had ever handled a product like this.”
quote is from the automated transcript, cleaned for reading:
filler sounds and stutters are removed, nothing is rephrased. names can be misheard
(the analysis reads context, assessments check outside sources). how →
More from Bill Creelman
Disclosure
Spindrift discontinued a profitable five million dollar soda line for sparkling water
“So we made the hard decision to shut down. It was about a five million dollar business super profitable, and just focus our resources on, on the sparkling water.”
Bill CreelmanJan 13, 2020▶ 49:15Spindrift: Bill Creelman
AssertionContradicted
Creelman asserts there is no real standard for natural flavor additives
“There really is no standard for a natural flavor. There may very well be all of the things you described, but there's no assurance of that.”
Bill CreelmanJan 13, 2020▶ 52:44Spindrift: Bill Creelman
Insight
Creelman: Scaling two distinct early-stage brands simultaneously is almost unheard of
“It's hard enough to make one brand successful, but to have two brands, you know, early stage brands succeed, mean something for the consumer, go on to really gain scale and traction is, is really almost unheard of.”
Bill CreelmanNov 27, 2025▶ 4:50Advice Line with Bill Creelman of Spindrift
Insight
Creelman: Layering sweet and tart flavors prevents missing heavy sugar
“Sugar is a very one-dimensional flavor, so if you can introduce other flavors alongside a little sweet, a little tart, We think you won't miss that big hit of sugar.”
Bill CreelmanNov 27, 2025▶ 6:26Advice Line with Bill Creelman of Spindrift
Insight
Creelman: Complex real-ingredient recipes create defensible moats against beverage copycats
“What is hard right now for you is going to be your point of difference later, you know, so trying to figure out, you know, how to make this brine, you know, using all of the ingredients that are called out on the label will only bear fruit down the road. Someo…”
Bill CreelmanNov 27, 2025▶ 13:55Advice Line with Bill Creelman of Spindrift
Insight
Creelman: Beer companies can build massive businesses around a single SKU
“It's a big enough category that you have the luxury of having one product and building a really big business around it.”
Bill CreelmanNov 27, 2025▶ 17:59Advice Line with Bill Creelman of Spindrift
Made with StarZero
Turn any episode into a week of clips.
This entire site, over 800 episodes transcribed, diarized, checked and made playable,
runs on the StarZero media pipeline. Drop in your own episode and the podcast clipper finds the
moments worth sharing, cuts them, captions them, and reframes them for every feed.
We use essential cookies to make the site work. With your permission we
also use analytics cookies (Google Analytics and Mixpanel) to understand
usage and improve StarZero. See our Cookie Policy.