New US parents prefer support services over physical baby gear
Kaitlin McGreyes · Meet The HIBT Fellows: Kaitlin McGreyes & Nicole Argüelles · May 20, 2021 · at 1:12
Kaitlin McGreyes, founder of Be Her Village, discusses consumer shift towards postpartum support services rather than traditional physical baby registry gifts on How I Built This.
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“Parents in the United States and this next generation of parents are waking up to the fact that their needs are different from their parents. They don't have or want big houses filled with stuff. They don't want thousands of dollars of baby gear. They want impactful gifts.”
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More from Kaitlin McGreyes
Comprehensive US postpartum care is only accessible to the wealthy
“In our country, only people with resources get that. Only people that have thousands of dollars to spend are able to access that sort of care. And so we have this two-tiered system that's unfair, and women in our country are suffering because of it.”
Team members quit full-time jobs to work for Be Her Village unpaid
“I have people on my team that have quit their full-time jobs to come work for me for free because they believe in this and what we're building.”