Rosanna Pansino, creator of Nerdy Nummies, shares how building multiple revenue streams protects digital businesses from platform algorithm changes.
0:00 / 0:28exact quote · 28.7s
720p mp4 · rendered on demand · StarZero watermark
“My biggest advice for anybody going into business is to, as soon as you have some success, start diversifying your finances. That's what I did. And why it matters so much and why it's so much a wonderful thing is because then, you know, whatever the algorithm's doing, you know, if it's, they're adjusting it, they're playing with it. If you skip a beat, you're not going to stress out because the finances will continue to flow if you have different revenue streams.”
quote is from the automated transcript, cleaned for reading:
filler sounds and stutters are removed, nothing is rephrased. names can be misheard
(the analysis reads context, assessments check outside sources). how →
More from Rosanna Pansino
Opinion
Pansino: YouTube algorithm suppresses videos from a creator's audience if metrics miss
“Now, fast forward a decade, and the algorithm is very heavy. There is millions of lines of code. They write so many lines of code into that thing every day. And now it is extremely sensitive. It has certain metrics that you have to hit, or it won't show your o…”
Pansino: YouTube's Promote Feature Costs Roughly $10,000 Per Million Views
“And now I think the math that I did, if you, the cheapest I think you can do, cause you can pick region and you can pick but if you want, it's about a thousand bucks for a 100,000 views. So if you want your video to reach a million views, it's about 10,000 dol…”
Pansino: Top Creators Buy Platform Views Under Guise of Business Investment
“And I would just say the biggest creators are paying for it. Yeah, they use terms like investing in their company or, you know, investing back in their company, but it's just buying views.”
Pansino: Top-performing creators succeed by gaming algorithms rather than caring about content
“People who are successful are not doing it because they love the content, or they care about the content, or they want the content to make sense. They're doing it to gain the system.”
This entire site, over 800 episodes transcribed, diarized, checked and made playable,
runs on the StarZero media pipeline. Drop in your own episode and the podcast clipper finds the
moments worth sharing, cuts them, captions them, and reframes them for every feed.
We use essential cookies to make the site work. With your permission we
also use analytics cookies (Google Analytics and Mixpanel) to understand
usage and improve StarZero. See our Cookie Policy.