Sarah Kauss, founder of insulated bottle company S'well, discusses the startup's early financial performance with host Guy Raz.
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“I think my sales in the first year were just under a 100,000 dollars.”
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More from Sarah Kauss
Insight
Kauss: Win big retail buyers by showing complete assortments and POS displays
“Make it as Easy as possible for the targets of the world to say yes to you. Show what that assortment could be. Show what the point of sale material would look like. Really make it a whole concise package that the buyer could just look at and say, yes, you kno…”
Sarah KaussJun 20, 2024▶ 29:33Advice Line with Sarah Kauss of S'well
Disclosure
Kauss: S'well was always profitable throughout slow and rapid growth phases
“We grew really slowly and then really fast. However, we were always profitable”
Sarah KaussJun 20, 2024▶ 44:18Advice Line with Sarah Kauss of S'well
Insight
Kauss realized the reusable water bottle market lacked fashion-forward accessory designs
“This was a very crowded marketplace, but what I discovered was there wasn't anything that really looked great. I mean, everything was appropriate for the gym. Everything was fine for hiking, right? But there wasn't anything that I thought could catch, like, wi…”
Kauss delayed fundraising until S'well's traction provided a stronger investor pitch
“I considered it, but then quickly discounted it, because I thought, you know what, this is going to be a big waste of time, and I'm not really sure if it's going to work, and so why don't I just wait until we're bigger and more successful, because we'll have a…”
Kauss confirmed in 2020 that she still owned 100% of S'well
“I do. I do.”
Sarah KaussApr 6, 2020▶ 1:00:01S'well: Sarah Kauss
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