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Rustiano: Soar revenue peaked at $440,000 following a Shark Tank appearance

David Rustiano · Advice Line with Sarah LaFleur of M.M. LaFleur · May 21, 2026 · at 8:32

David Rustiano, founder of muscle recovery brand Soar, breaks down his company's annual revenue trajectory to Guy Raz and Sarah LaFleur.

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“When we originally started, you know, we did 16,000 in sales. Then the next year we did 33, and then the year after that we did a 120. And then we were lucky enough to be on a show called Shark Tank, which was really an amazing experience. And we did about 440,000 that year. And then we came back down to earth a little bit in twenty-twenty-five, and we're back down to about a 105,000.”

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