Rustiano: Soar revenue peaked at $440,000 following a Shark Tank appearance
David Rustiano · Advice Line with Sarah LaFleur of M.M. LaFleur · May 21, 2026 · at 8:32
David Rustiano, founder of muscle recovery brand Soar, breaks down his company's annual revenue trajectory to Guy Raz and Sarah LaFleur.
“When we originally started, you know, we did 16,000 in sales. Then the next year we did 33, and then the year after that we did a 120. And then we were lucky enough to be on a show called Shark Tank, which was really an amazing experience. And we did about 440,000 that year. And then we came back down to earth a little bit in twenty-twenty-five, and we're back down to about a 105,000.”
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